Blogging is essential to establishing a robust online presence. The benefits are varied and numerous. Here are five key benefits of blogging on your website:
- Blogging and Social Media are Natural Allies
Generating new content through blogging is appealing to your targets across social media platforms. While sharing content from other sources can be interesting and engaging, you can draw in more leads by including links to original content in your posts.
- Blogging Humanizes Your Company
In any industry, it’s difficult to stand out from the crowd and to thoughtfully engage people. Even a meticulously designed website may not be enough. Blogging gives your company a human voice and personality. You can express interest and concern regarding relevant issues, and build trust with your prospective customers.
- Blogging Keeps Your Image Fresh
Creating new, original content is key to staying relevant and desirable to both your customers and algorithms. Your website is more likely to crawl to the top of the results of a Google search if you are updating it on a regular basis. And people are more likely to connect with your brand and services if they are framed as timely and relevant to current events.
- Blogging Enhances Your SEO
With SEO-optimized blog posts, you are increasing your digital footprint and your ability to drive traffic from search engines to your website. Increased search visibility goes hand in hand with increased website traffic. Every new page, every new post increases your chances of ranking higher for strategically chosen keywords.
- Blogging Creates Inbound Links
When you generate original content and make it publicly available, you are creating material for others to use and recirculate. As journalists, bloggers, social media users, and other online contributors reference your blog in their own content, you are naturally acquiring inbound links to your website.
The Rebel Unicorn
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