Jenny Argie is a cancer survivor who founded Jenny’s Baked at Home after using full spectrum CBD oil to alleviate the pain and nausea that comes with undergoing cancer treatment. She was amazed by the health benefits and was determined to create a full-service CBD organization that manufactured quality products for those in need. She needed the best Cannabis website design company to optimize her brand.
The multi-billion dollar cannabis market is relatively new, but it’s booming. Everyone is trying to cash-in, and some companies are taking shortcuts or outright defrauding consumers with products that contain little or no active ingredients.
It was critical to position Jenny’s Baked at Home as a compassionate company using authentic, diligent CBD extraction methods to create high-quality products. Jenny’s CBD is derived from hemp that is 100% grown right here in the United States as part of the University of Kentucky hemp pilot program—a huge competitive advantage—but it needed to be effectively communicated to the market by the best Cannabis website design company.
The Rebel Unicorn, a Cannabis website design company, collaborated with Jenny’s Baked at Home to carefully brand and position her products. Our team of graphic designers and developers created a magnificent and secure eCommerce website that allowed customers to order directly on her website.
To distinguish her brand and give consumers confidence in her products, we told Jenny’s heartwarming story and created detailed infographics that illustrated the supercritical Co2 extraction process and explained the numerous health benefits of CBD.
To give her brand an immediate boost, we developed email marketing lists of retailers who would sell her products and conducted research down on the neighborhood level in cities where her products would make the biggest splash.
We established a robust social media presence for Jenny with consistent posts that would entice her target market. Moreover, we supported (and continue to support!) her at trade shows with marketing collateral.
As all of this was happening, we were writing SEO optimized blogs. Her website is steadily climbing in rankings for coveted cannabis keywords, which are supplying a steady stream of leads.
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