You have quality lists and a great message – why is no one opening your e-mails? Here are a few e-mail marketing tips to help you get to the bottom of it.
“If a tree falls in the forest” and 5 other e-mail marketing tips
If a tree falls in the forest and nobody is there to hear it, does it make a sound? In the marketing world, the answer is no. E-mail is a great tool for quickly reaching massive numbers of people, but all that efficiency is wasted if you can’t get anyone to open your e-mails. Faced with a mountain of useless or boring e-mails, few people are willing to devote the time to methodically read every e-mail that hits their inbox.
If you want your e-mails to be read, you need to spend time developing e-mail habits that build trust and encourage your readers to spend time with your e-mails. Without further ado, here are 5 e-mail marketing tips that will help get you the open rates you deserve.
1. Subject Lines are King
Your customers are busy people who may have to sort through hundreds of e-mails in addition to their daily duties. As their eyes quickly scan through their inbox, anything that sounds remotely useless or boring is likely to earn a quick trip to the junk folder. A thought-provoking question can pique your customer’s interest.
2. Rethink When You Send E-mails
Determining the best time to send out your e-mails is a difficult task that largely depends on your audience. For example, if you run a blog targeted to freelance writers, sending your e-mails in the morning before your audience starts working on their own projects may be a good bet. Tinker with your sending times to hone in on the ideal time to send your e-mails.
3. Your Audience is due for a Break
Sending marketing e-mails too frequently is an easy way to fatigue your customers. Every customer has their own line in the sand when marketing e-mails become spam; crossing that line will cut you off from that customer for good. Make sure that you always have something worthwhile for your customers, and don’t indulge in hard sales tactics.
4. Failure to Sort Your List by Demographic
Organizing your e-mail list by categories and demographics can help you send targeted e-mails. For example, if you sell French skin care products and have recently added a line of products for beard care, your marketing e-mails will probably be more popular with your male customers. Other important demographics to consider include age, location, and sales history. If your outgoing e-mail doesn’t have anything noteworthy for a particular demographic, don’t include them in your mailing list.
5. A Lack of Personality
Generic marketing e-mails look bland and boring to your customers. Using your personal contact e-mail, rather than a generic “info” or “marketing” e-mail, puts a name to the e-mail and is less likely to run afoul of spam filters. Use your natural voice, be honest and share personal anecdotes related to the subject of the e-mail. Humor is a fantastic way to put your own shine on a particular subject. Above all, avoid overly enthusiastic marketing talk in your e-mail.
Need More E-mail Marketing Tips?
The Rebel Unicorn is a digital marketing firm providing world-class website design, e-mail marketing, Search Engine Optimization (SEO), event marketing, demand generation, and branding strategies for companies looking to make a mark in the digital age. To learn more e-mail marketing tips, check out our other blogs on e-mail marketing or contact us today!