It’s 2017 and Facebook advertising is too lucrative an opportunity for businesses to ignore. Here are seven critical strategies to get you started.
Facebook currently has 1.86 billion active users, which makes it the third most popular website in the world. Therefore, anyone who is looking to attract new customers or reconnect with existing ones should utilize Facebook as part of their online marketing strategy. Are we preaching to the choir? Fair enough – but perhaps you need some tips to get started.
And we’re off…
The Best Facebook Advertising Strategies
- Get People Involved with User-Generated Content
Facebook’s purpose is to strengthen social connections, so it makes perfect sense to incorporate user-generated content into your marketing strategy. Invite people who follow your page to submit photos and videos that showcase your products or services. Post the best ones to your page for free advertising that’s virtually guaranteed to be shared!
- Make Your Call to Action Button Stand Out
You have the option to customize the call to action (CTA) button on your Facebook page. Choose a one or two word CTA that makes it clear exactly what’s going to happen after the button is pressed.
- Utilize Current Trends
Is there a major sporting event coming up or a positive news story that’s trending? Ride the wave and don’t let it slip away. You can incorporate it into your Facebook advertising. For example, a design agency could reference the viral April the Giraffe live feed in an ad. The tagline could be, “results you don’t have to wait months for!”
- Balance Educational and Sales Posts
Your audience doesn’t want to be sold to in every single post. Therefore, you need to balance your posts between those that offer something of educational value and those that are intended to sell a product or service. A good guideline is 80 percent educational and 20 percent sales, but you can experiment until you find the right balance to keep your followers engaged.
- Respond to Comments and Be Ready to Sell
Responding to comments, even if they’re negative, will make your company look more legitimate. You can also include links in your responses to direct people toward the applicable service or product on your website.
- Create a Specific Landing Page
Your CTA button should take people to a landing page that’s designed for Facebook users. Make sure it provides them with exactly what the button advertises.
- Use Facebook Ad Targeting
You have the ability to target specific groups of people based on their age, gender, location and interests. Take full advantage of this by creating ads for each of your primary customer profiles.
The average Facebook advertising click-through rate is approximately 1 percent. By employing these marketing strategies, you can ensure that you get the most bang for your buck with each Facebook post.
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