An elevator pitch is a concise explanation of your business, brand, or product. A pitch is especially helpful at networking events. The faster you can get out the who, why, and what, the better. Throughout this article, we’ll look more closely at the finer points of the elevator pitch and offer a few quick examples.
Be Ready with an Introduction
First and foremost, you need to introduce yourself. Approach a prospect by telling them your name and job title to get the ball rolling. Don’t worry about expanding too much, that’s what follow-up questions are for. Be brief and to the point while remaining friendly and engaging.
Describe Your Business & Know Theirs
Before you compose an elevator pitch, do a little research. Ask yourself:
- What’s the company name?
- What industry is it part of?
- What product or service can you offer this person?
Knowing the founder, CEO, and a bit of back-history is good to stick in your back pocket, but it isn’t always required in an elevator pitch.
Express Definitive Qualities
Every business requires something special that defines it above the competition. Maybe it’s your superb customer service or free local delivery. Whatever your unique selling points are, try to squeeze them into one or two sentences.
When submitting a written elevator pitch, proofing and editing are essential. Reading out loud is a great way to feel out the pitch and make sure it isn’t too formal.
How to Write an Unforgettable Elevator Pitch
There are too many elevator pitch styles to count, but here are five of our favorites.
- The Surprise Twist
This pitch leaves your audience wanting to know more about your business. To successfully deliver this pitch, leave an open ending to your pitch, making your listener ask, “and then what happens?” You can achieve this by mentioning an additional or upcoming feature that they might be especially interested in.
- Authority Approach
Adding a few easy-to-remember statistics to your pitch gives you credibility. When you sound like an authority in your industry, it makes consumers more apt to put their trust in your brand. This pitch puts you in the driver’s seat.
- Add an Anecdote
A quick real-life story about a customer interaction or an event in the workplace builds trust. It humanizes your brand and makes it interesting on a personal level. It also makes you seem approachable for a follow-up.
- Keep It Simple
This pitch style takes a short speech and makes it even more concise. When delivered correctly, it makes you appear knowledgeable and helps the customer remember the pitch.
- Relatable Question
Rather than beginning with an introduction, the relatable question pitch dives into a personal query. “Have you ever had a customer complain about response wait-times?” If your company works with automation or chatbots, this is an excellent foray into a pitch. Start by addressing a pain point, and then get into how you can solve it.
Branding and Business Strategy from Rebel Unicorn
If you’re wondering how to write an unforgettable elevator pitch, what you actually are trying to do is figure out how to brand your business.
Rebel Unicorn is trusted by innovative startups and industry leading organizations to provide brand strategy to achieve specific business objectives.
Contact us today to learn more!