
Celectiv is a disruptive executive recruiting firm based out of Chicago, Illinois that’s captained by industry veterans with decades of hands-on experience at the highest levels of the search industry. Global in nature, having placed over 22,000 candidates, Celectiv is guided by a celebrated board of directors that includes the former president of international operations for Ford Motor Company. They needed bona fide lead generation strategies.
Celectiv was struggling to generate leads via email marketing. Much of their business was being generated by word of mouth and professional references.
They needed a systematic process with lead generation strategies that would result in consistent and repetitive lead generation, which, in turn, would produce a steady supply of sales qualified leads for their hungry sales team. Additionally, they wished to establish a greater online presence that was optimized for lead generation.
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