There are many reasons to send a touch base email, and many ways to craft them. Here are 23 ideas that will give you the open rates you deserve.
Why Send a Touch Base Email, anyway?
Reaching out to clients on a regular basis is a great way to stay on their mind, but no one wants to get a message that’s boring. Take a creative route instead to avoid the issue of sending touch base emails with no substance.
Dealing with a Lack of Response
Your last message wasn’t responded to, and you want to prompt them to get back in touch. How can you do this without sending a basic follow-up message? Easy! Try one of these alternatives to get their attention.
- Are they trying to decide about a specific product or service? Send them a “how-to” guide that includes more information.
- Emailing a quick piece of actionable advice may help them make a decision.
- An easy way to reconnect is by sending them a recent article about their industry or profession.
- Every business has weaknesses. If you point one out in a helpful, non-critical way, you may receive a reply and their gratitude.
- Did they recently ask a question on an online forum? Respond to it, and provide additional resources via email.
- Find an applicable social media post they’ve recently put up. Craft a response, and then follow up via email with more resources.
- Send them the link to a blog post that your company recently posted.
- Refer to something they wrote in their most recent blog post.
- Is your company hosting any educational events, webinars or social functions? Send them an invite!
- Send a recommendation for an event in the area that’s relevant to their professional or personal interests.
- Let them know about something one of their competitors is doing exceptionally well and ask them how they’re going to counter it.
- Email them the link to a recent news story about one of your high-profile clients.
- Forward the original message and ask “did this email get buried or stuck in your spam filter?”
- Ask them if they’re dealing with a common challenge that your buyers have been experiencing.
- Bring up the goal they discussed with you. Ask if they still want to achieve it. Provide suggestions for how they can cross this goal off their list.
- If all else fails, close the loop by sending a “breakup” email.
Situation: Connecting After a Major Event
- Did someone who blocked decisions leave the company? Reach out to remind the company about your services!
- Send decision makers a congratulatory email if they get a promotion.
- Did they find new funding? This is another great time to say congratulations!
- Take a moment to reach out to any new C-level executives.
- Have they created new positions within the niche your products or services fill? Ask if there are any new company initiatives.
Situation: When You Lose a Deal
- If they chose a competitor, reach out a month later to see how everything is going.
- Touch base a few months before their contract is set to expire.
These email ideas all have far more substance than a boring, everyday touch base email. The key is to touch base and reframe the conversation. That way, they’re much more likely to respond.
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