Rebel Unicorn
Jenny’s
Baked At Home
Jenny Argie is a cancer survivor who used hemp oil—a non-psychotropic component of cannabis—to alleviate pain during her cancer treatment. After experiencing its amazing healing properties, Jenny felt motivated to share high quality hemp oil to anyone and everyone in need. The Rebel Unicorn was called upon to help Jenny brand her hemp oil products and bring their healing powers to health clinics and retailers across the US.
Objective
To assist Jenny in accelerating sales by creating the perception that Jenny’s Baked at Home is the leading health and wellness player in the US hemp oil industry.
Execution
The Rebel Unicorn traveled to the headquarters of Jenny’s Baked at Home in Brooklyn, New York where we orchestrated numerous one-on-one sessions with Jenny. From these thorough discussions, we determined that an exceptional new website with appropriate branding would be necessary, as would the development of a targeted list of cannabis B2B personas.
To increase the traffic to her e-commerce website, we employed email marketing, social media marketing, and Amazon product optimization. Finally, we built a payment processing solution so she could take orders directly from her website.
Making the ‘Martha Stewart’ of hemp oil
286%
Non-branded search traffic increase
28%
increased conversion rates
35%
Boost in top ranking keywords
221%
Revenue growth
